With the growing number of communication channels, from online to Video on Demand, to social media, audiences are becoming increasingly fragmented. The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. Out-Of-Home (OOH) advertising remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media.

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